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          Zegna Captures the Moments that Shaped Iconic Men with ‘Defining Moments’ Campaign.

          CAMPAIGN CREATIVE

          THE VISION

          Ermenegildo Zegna embarked on a new chapter with a new global vision that was brought to life in the global campaign, “Defining Moments.” Zegna sought to effectively localize the campaign in a way that resonates with, and drives growth within, a new segment of younger Chinese men.

          THE PLAN

          Through research-based concept testing, we successfully localized the messaging to capture local nuances and brought to life the campaign with a seamless, omni-channel approach that merged offline exhibitions with digital initiatives, and e-commerce all-in-one.

          Ready to add your creative flair to the next great campaign??

           

          yOur Career

          Life is short.
          Make an impact.

          Apply online or reach out to us directly if you don't see your position listed.

          We put culture first.?
          #ExperienceBetterment

          RTGers have curious minds, craft insightful forecasting, and take bold actions to shape a better tomorrow.

          Shanghai

          Rm 4709, Grand Gateway
          1 Hong Qiao Road
          Shanghai, China 200030
          +86 021 5389 5588

          Singapore

          7 Straits View,
          Marina One East Tower,
          #05-01 Singapore 018936
          +65 6289 0501

          RTG Consulting Group 2019. All Rights Reserved. Terms of Use and Statement

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          北京赛车官网互赢共识网投典范
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