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          “Shanghai. Let’s Meet.” City Branding Campaign

          BRAND STRATEGY

          THE CHALLENGE

          Host to the world’s largest global events and a ubiquitous skyline, Shanghai is first and foremost known for being the most modern city in China. However, being only associated with modernity can be wrongly perceived as a lack of emotional identity. When this happens, sustained interest in the destination will ultimately fade. So how to promote the city of Shanghai in a way that it resonates with global travelers?

          THE SOLUTION

          Our solution was to develop a compelling proposition which strongly promotes the emotional identity of Shanghai. As this emotional identity is what will draw the world’s continued and deep interest in the city. An emotion that can be succinctly captured under one brand statement – ‘Shanghai. Let’s Meet’ – an open invitation to discover a place where cultures intersect, perspectives broaden, and new ideas are born.

          Do you thrive on solving complex problems creatively??


          yOur Career

          Life is short.
          Make an impact.

          Apply online or reach out to us directly if you don't see your position listed.

          We put culture first.?
          #ExperienceBetterment

          RTGers have curious minds, craft insightful forecasting, and take bold actions to shape a better tomorrow.

          Shanghai

          Rm 4709, Grand Gateway
          1 Hong Qiao Road
          Shanghai, China 200030
          +86 021 5389 5588

          Singapore

          7 Straits View,
          Marina One East Tower,
          #05-01 Singapore 018936
          +65 6289 0501

          RTG Consulting Group 2019. All Rights Reserved. Terms of Use and Statement

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